My work brings a cinematic, human-led approach to the automotive world, integrating lifestyle and narrative, and specialising in capturing stills alongside commercial film productions for global brands. My foundation in fashion, commercial lifestyle, and portraiture shapes how I approach scale, detail, and storytelling.
I’ve worked internationally with leading brands and agencies, photographing a wide range of subjects across major print and commercial film productions. I value collaboration, adaptability, and delivering at the highest level alongside exceptional teams.
Whether shooting in studio, with a 200-person crew on the edge of a volcano in Chile, at -20°C in the mountains of Alberta, across the Utah salt flats, the Bahamas, or in 45°C desert heat in California, I thrive in demanding environments and consistently deliver under pressure.
Outside of all of that, I love travelling with my wife and friends, skiing, watching sport over a few beers and having a good chat. I’m always keen to connect, collaborate, and bring fresh ideas to the table. Don’t hesitate to get in touch - I’m always up for a coffee (or three).
I’m a commercial photographer specialising in premium automotive and lifestyle imagery.
TESTIMONIALS
Will’s work speaks for itself, his shots are engaging, active and all around beautiful. What isn’t seen through the finished product is how Will goes above and beyond at every production he is a part of. He is the type of photographer that comes to set with one assignment but doesn’t skip a beat when asked to capture something outside of his original scope. I have seen him arrive on set early and jump right in to capture shots that were never on a shot list and inevitably end up being the ones clients fall in love with.
Will also has the type of personality and professionalism that earns the respect of everyone on set. We worked together on a shoot where Will was running between sets to get his shots, while remaining discrete and not slowing down any of the other units. After the shoot I received multiple compliments from the crew, everyone from the director, line producer, AD and clients had nothing but good things to say about what a hard and collaborative worker he is. His craft and demeanor make him a photographer that teams want to continue to work with project after project.
SAMMIE HESTON - AGENCY PRODUCER - TBWA / OMNICOM
Working with Will on our Microsoft 365 video shoot was an absolute dream. Often still photography is thrown on as an afterthought, with people assuming we can pull some great stills from the video footage. I’m so glad that instead of doing that, we had Will on set. He was extremely flexible and showed so much initiative coming up with additional shot ideas that aligned perfectly with our project goals. He required minimal direction and maintained an extremely collaborative approach. Will was always open to feedback and his presence made the shoot go infinitely smoother. I would be thrilled to work with Will again.
JESS ERCANBRACK - CREATIVE DIRECTOR - MRM
Will is an exceptional photographer and an absolute pleasure to work with. His eye for detail and creative instincts consistently produce stunning images, but what really sets him apart is his energy and attitude on set. Our production company has collaborated with Will on multiple projects, and every experience has been seamless from start to finish. He brings positivity, professionalism, and a sense of fun that makes every shoot better. The fact that he’s also a top-tier photographer is just the bonus.
