I’m a commercial photographer specialising in premium automotive and lifestyle imagery.
My work brings a cinematic, human-led approach to the automotive world - integrating lifestyle with authenticity and specialising in capturing stills on commercial film productions for global brands.
I've lived in three countries, worked across five continents, and said yes to more 4am call times than I can count. Whether shooting in studio, with a 200-person crew on the edge of a volcano in Chile, at -20°C in the mountains of Alberta, across the English countryside, the Bahamas, or in 45°C desert heat in California - you show up early, you stay late, you don't walk away until the frame is right.
Having worked across so many corners of the world, one thing has stayed constant: the best work comes from genuinely good people. I care as much about who's on set as what we're shooting.
The result is bold, standout imagery built to hold up on a global scale.
I'm always keen to connect and collaborate. Don't hesitate to get in touch - I'm always up for a coffee (or three).
Will’s work speaks for itself, his shots are engaging, active and all around beautiful. What isn’t seen through the finished product is how Will goes above and beyond at every production he is a part of. He is the type of photographer that comes to set with one assignment but doesn’t skip a beat when asked to capture something outside of his original scope. I have seen him arrive on set early and jump right in to capture shots that were never on a shot list and inevitably end up being the ones clients fall in love with.
Will also has the type of personality and professionalism that earns the respect of everyone on set. We worked together on a shoot where Will was running between sets to get his shots, while remaining discrete and not slowing down any of the other units. After the shoot I received multiple compliments from the crew, everyone from the director, line producer, AD and clients had nothing but good things to say about what a hard and collaborative worker he is. His craft and demeanor make him a photographer that teams want to continue to work with project after project.
SAMMIE HESTON - AGENCY PRODUCER - TBWA / OMNICOM
TESTIMONIALS
Working with Will on our Microsoft 365 video shoot was an absolute dream. Often still photography is thrown on as an afterthought, with people assuming we can pull some great stills from the video footage. I’m so glad that instead of doing that, we had Will on set. He was extremely flexible and showed so much initiative coming up with additional shot ideas that aligned perfectly with our project goals. He required minimal direction and maintained an extremely collaborative approach. Will was always open to feedback and his presence made the shoot go infinitely smoother. I would be thrilled to work with Will again.
JESS ERCANBRACK - CREATIVE DIRECTOR - MRM
After bringing Will onto several productions in the last year, I couldn’t recommend him higher. He’s the real deal. He’s incredibly dialled - technically sharp, creatively locked in, and always pushing to get the best possible shot. He never settles for a mediocre frame. At the same time, he’s amazing with clients and brings a great energy to set. He’s the guy you trust to crush the work during the day and the guy you actually want to hang with at the wrap party.
DAN COUNIHAN - EXEC. PRODUCER - NATIVE FOUR
Will is an exceptional photographer and an absolute pleasure to work with. His eye for detail and creative instincts consistently produce stunning images, but what really sets him apart is his energy and attitude on set. Our production company has collaborated with Will on multiple projects, and every experience has been seamless from start to finish. He brings positivity, professionalism, and a sense of fun that makes every shoot better. The fact that he’s also a top-tier photographer is just the bonus.
